Custom Book Delivers New Cash Patients!
(We already wrote it, so you don't have to. 🤓)
"This book is my 'business card'. Anyone who takes it home and reads it most likely converts."
Referrals are dead LIFE!
(...and the 'beating heart' of any great cash clinic. 🤨)
Save Time
No live workshops or injury screens required
Spend Less
Grow you clinic on a tiny marketing budget
Make More
Boost net profit & patient outcomes
"My referral partners are handing out my book to potential patients without me even saying a word."
The problem is...
Most of your potential patients are confused.
About their problem, the required solution, insurance benefits, and how you can help them! When people are uncertain or confused, they freeze & hesitate about making any decision.
You need to educate them.
The more they understand what makes you better & different, the easier it is for them to choose you as their provider. However, educating potential patients generally requires lots of time (e.g., live workshops) or a chunk of coin (e.g., paid ads).
There's a better way...
Write & print a book that educates potential patients for you.
Instead of relying on in-person workshops, injury screens, and events that require your time & energy, get a book into the hands of your potential patients that shows them who you help, how you help, and what makes you the clinic they should contact for help.
Hand it to all current patients & community partners.
Ask them to share it with anyone who could potentially benefit from reading the book, and you can get more patients without spending any time to do it. 🤓
🤩
"My current patients are blown away by the book, which helps build trust."
🤩
What's inside the book...
Your potential patients are asking:
"How can PT diagnose what's wrong?"
The main premise of the book is answering this question because we know if patients believe you can identify their problem, they automatically assume you can solve it.
"Don't I need an X-ray or MRI to see the problem"
We show them why that's not always the case, including some research that proves why.
"How can PT fix my damage?"
We show them why damage (e.g., osteoarthritis) doesn't always cause pain and how to know if the damage is the root problem.
"Why is treatment not helping?"
Your book discusses how compensation & referral pain work & why stiffness or weakness in one joint can contribute to pain in another.
"What makes you different than the other PT?"
The concepts discussed (see above) are new & unique to most people, whether they've seen a PT or not. This creates intrigue, which creates inquiries.
What can happen when you have this book working for your cash clinic?
🥳 Get more patients!
That's the main purpose of the book, although there are many additional benefits, such as building trust.
🥳 Sell more packages!
There's not much "selling" to do when they've read your book and already trust you.
🥳 Higher quality patients!
It says a lot about the motivation of someone who spends 30 minutes reading your book.
🥳 Spend less money!
Printing a book is surprisingly cheap & effective compared to paying for ads.
🥳 Save time!
You may decide to quit providing workshops & injury screens when you have a book that produces inquiries.
🥳 People talk about you!
Who else in your community has a book that helps people make the best decision for their pain?
"I had been writing a book to explain my philosophy and treatment approach, but I feel that you did a much better job. I’ll be ordering more copies soon!"
Here's how the process works:
Part 1
Your Name & Logo
It's your book, not ours. We're not mentioned at all.
Part 2
Your QR Code & URL
Potential new patients schedule a phone consultation by scanning your QR code or typing your URL.
Part 3
Your Headshot
Your picture adds personalization, builds familiarity, and brings you to life.
Part 4
Hand It To All New Patients
New patients are blown away when you hand them your book. It instantly builds trust & compliance, and the book asks them to share it with someone.
Part 5
Give It To Friends, Family, Referral Partners, Etc
Ask them to give it out. The more people who read your book, the more inquiries you receive.
Part 6
People See How You Can Solve Their Pain
The book dispels common beliefs and proves why you're their best option.
Part 7
You Get New Consultations
Without relying on workshops, injury screens, paying for ads, or chasing leads.
Part 8
You Get New Patients
When someone reads your book and inquires, the sales process is as smooth as butter.
Part 9
Become The Trusted Clinic
The more people who read your book, the more it gets passed around and talked about.
"Patients love it and know I'm an expert when I give it to them and many have said they are reading it & have read it."
Hand out your print book.
Grow your business.
When you factor in the time you save & money you can make, it can quite literally turn out to be one of the best investments you'll ever make.
Option 1
40 Copies
$400
$10 per book
⚡️Custom Cover
(Your name & logo)
⚡️Headshot
(Readers feel more comfortable when they see your face)
⚡️QR Code and URL
(Allowing potential patients to schedule a phone consult)
⚡️ Money-Back Guarantee
(Either you're blown away when you receive your books, or there's nothing to pay)
Option 2
80 Copies
$660
$8.25 per book
⚡️Get 40 additional copies and save $140
⚡️ Money-Back Guarantee
(Either you're blown away when you receive your books, or there's nothing to pay)
Frequently Asked Questions
Can I read the book before I agree to buy it?
To protect my work from being stolen, I do not allow people to 'trial' the book.
However, I do offer a money-back guarantee. Either you're blown away happy when you receive your books, or I'll refund your money. No questions asked.
How many pages is the book?
64 pages.
The font is on the larger side, and there are a handful of images (your headshot, QR code, a few research articles, etc) throughout. It can be read cover to cover in under 30 minutes.
What specialty does the book target?
It's for patients with musculoskeletal issues who want to stay active and avoid meds, injections, and surgery.
There is no mention of pelvic floor, TMJ, neurological disorders, or developmental issues.
My patients won't read a book
It's unlikely a patient is willing to spend $2,000 for a plan of care if they aren't willing to invest 30 minutes to help themselves make the best decision for their problem.
What's in the book?
This was discussed above, but I'll expand on it here:
In 2018, I asked every new patient what they wanted from the evaluation.
To my surprise, almost all of them said, "To figure out what's wrong" (or similar).
So, that's what this book does.
It shows them how you're able to confirm what's causing their pain.
When the patient believes you can identify their problem, they automatically assume you know how to solve it.
There is also no mention of why "cash" is better than insurance or why PT is better than another specialty.
That's not the conversation occurring in the minds of your potential patients.
They want to know what's wrong & what's causing their pain.
Helping them see you're the provider who can discover that for them is how you end up getting more new patients.
Do I receive a PDF version?
There is no PDF version.
It is print only.
Is this book sold anywhere else online (e.g., Amazon)?
No. This book is not for sale anywhere except for this page.
If I want to order more books where do I get them?
Each time you need more books, you order them through Derek Nielsen and he'll take care of everything for you.